For soccer fans in the States who are agonizingly missing out on watching live World Cup matches (and there are many of us), there's one thing we're missing. And that's live soccer via broadband. Although the BBC is offering the service via its web site, the service is only for residents of the UK. Were the rights for Internet broadcasting of the matches in the US never purchased? Or did someone buy them and decide not to use them? As seen with Setanta Broadbamd's service, live Internet coverage of soccer can work. My prediction: Be prepared to watch most of the 2010 World Cup on the Internet.