Perfectly sandwiched between the Super Bowl and March Madness, is the Super Marketing Madness of NASCAR. The Great American Race can make the biggest NASCAR dollar-doubter take a hard left turn into the spectacle we call, The Daytona 500.

Take the Super Bowl, and it's marketing value. Now add a few more hours, and a sport that was designed for that exact marketing make. Call the league the NEXTEL CUP, and invite 160,000 people to the warmth of Daytona in the middle of February. Show them all some fast cars, and make those cars prove it. Bargain a few advertising opportunities to some executives, with a promise of a fixed television audience of 20 million strong. Light fuse, get away.

The Daytona 500 has become the biggest race in the world. NASCAR has become the biggest bang for the marketing buck of the century. Now with the NFL safely in their rear view mirror, expect to see the madness begin. Speedweeks will be starting on Thursday, and culminates with the biggest NASCAR race of the year. Two weeks from today we have another Super Sunday.

It's that time of the year again. It's the Super Marketing Madness. Up next is another word from our sponsors. Up next, The Daytona 500.