The Toronto Maple Leafs have done something unheard of in the NHL.  But in a good way.  They decided to add one extra preseason game.  Now, with all the risks of losing a player in preseason games, how is adding another one good?  Well, there's something special about this extra game.  It's free. 
The Leafs added a game on September 22 against the Buffalo Sabres, which will be free to the public.  You see, most of the seats at the Air Canada Centre are held by season ticket holders which, while it brings in money, guaranteed, it doesn't provide access to the games to Toronto's youth.  The Leafs' ownership wants to allow younger fans and whole families into the games, people who normally wouldn't be able to attend a game.
This is an absolutely genius move by the Maple Leafs organization.  A team that is now rebuilding will show off some of its young talent, help build the fan base, and recruit the next generation of season ticket holders.  It may even make the team bigger than it already is in Toronto. 
From personal experience, while watching hockey is a nice option to have, nothing compares to actually being at the arena, surrounded by masses of fans (even sometimes opposing fans), and being able to see all the small elements of the game that just won't fit within the camera's view.  I can recall one time that I taunted David Aebischer (during his time in Montreal) mercilessly throughout the game.  It's small things like being able to do this that make going to a game so much better.
So, I offer my best wishes to the Maple Leafs organization for taking a chance with little risk, but a lot of potential reward.  You're giving fans an opportunity that they might not have otherwise, and it really just makes me happy to see that hockey is still a sport that should (and in this game's case) can be enjoyed by everyone.