With the chilly weather of fall approaching us, we are reminded that October is breast cancer awareness month.

NASCAR Sprint Cup champion Bobby Labonte and his sponsor Ask.com have teamed up with Susan G. Komen, to promote awareness and raise money to find a cure.

Just like in NASCAR, the numbers do not lie. Breast cancer is fatal, but if caught in the early stages, there is still hope.

Statistics state that one in eight women will be diagnosed with breast cancer.

Within a year, 40,170 women will die, making breast cancer the second leading killer among women.

Men can also be diagnosed with breast cancer. This year alone 1,910 men will be diagnosed with breast cancer and 440 of those men will die.

To honor all the those who have been affected by cancer, on October 1^st NASCAR fans can log on to Ask.com and register a woman’sor a man's name to be put on Labonte’s car.

You can also submit a tribute to your loved one in the process. The paint scheme will debut for the upcoming race at Lowes Motorspeedway in October.

It is a free tribute to honor survivors, those living with breast cancer or in memoriam of those who lost the battle against breast cancer.

Ask.com has committed that one million dollars of the money raised will go towards finding a cure.

The sooner a cure is found, the sooner one less daughter loses a mother one less mother loses a sister, and one less wife loses a husband to breast cancer.

No matter what number your favorite driver is, one less victim of breast cancer is a number we all should be rooting for.

Please, log on to Ask.com on October 1^st and submit your loved ones’ names to honor them.