I don't really care who dunks on LeBron James.

Basketball players get dunked on.

What I would like to know is this.  LeBron's in his office.  Phone rings.  Nike is on Line 1 and the Cleveland Cavaliers are on Line 2.

Which call does he take?

I'm betting the call from Portland gets put through before the one from Cleveland.  After all, when have the Cavaliers ever taken a camera away from anyone for King James?

And who pays him more annually?  (Hint, we are witnesses).

That's why CameraGate matters.  It shows when LeBron sneezes Nike gets a cold.  And when LeBron's image gets challenged it's Nike who is there to erase the film. 

So it's a year from now.  James is a free agent two ways.  His Cavalier contract is up and his endorsement