Tomorrow, when the AFC and NFC championship games are played, four men will be coaching in one of the biggest games of their lives. But they certainly won't be dressed for the occasion. Rather, they will be wearing sweatshirts, parkas, turtlenecks, polos and any other casual apparel that has his team's logo on it. They will look more like the fans in the stands than authoritative figures. That's too bad, because it wasn't always this way. 

 Then and now.

Grainy films reveal that Dallas coach Tom Landry and Kansas City Chiefs coach Hank Stram used to lead their teams into playoff games donning three-piece suits or a blazer and slacks. They looked serious, like they were dressed to take care of business.

Even though a spot has been reserved for him in Canton Ohio, Bill Belichick does not quite give off the same image. Each week, he looks like a vagabond in his hooded sweatshirt with a large New England Patriots logo emblazoned on the front. In fact, you start to feel sorry for him until you remind yourself that it is Bill Belichick, winner of three Super Bowls.

In the same year the NBA told its players to dress up or be fined, the NFL ordered its coaches to do the opposite. Mike Nolan, the San Francisco 49ers coach, publicly said he was planning to wear a suit and tie on the sidelines this season. It seemed like a great idea to bust out some "old-school" threads. But the NFL wasn't too keen on Nolan's idea, because Reebok, which supplies all of the clothing for the league, wasn't happy with it. Reebok doesn't make suits, dress shirts or ties, after all. They do manufacture jumpsuits, t-shirts and polos with team logos that apparently sell like hotcakes. And it's a money-making business when it comes down to it. 

But the NBA seems to get along fine without having their coaches dress like slobs. Since 1981, the Association has made them wear suits or sport jackets. They look sharp, and Miami Heat coach Pat Riley seems proud of the fact he gets to wear Armani duds on the bench. The NBA, which is ultra-conscious of how it markets its product, apparently doesn't need the coaches hawking the apparel it sells in stores. Neither does Reebok, which is the exclusive supplier of team uniforms and warm-ups. Not many fans are going out of their way to copy the look of Larry Brown and Scott Skiles, after all.

So, when it comes down to it, it's obvious that the NFL is really calling the shots here. They don't want their coaches looking presentable on the sidelines. They'd rather have them act as models for the apparel the league and its clothing supplier are selling. Dan Reeves wore a suit for a number of years before switching to a polo when he was with the Falcons. Former Minnesota Vikings coach Mike Tice sported a tie and sweater until he began wearing a turtleneck. They were both encouraged by the NFL to make the switch as team apparel became more marketable. But by forcing the coaches to comply with a casual dress code, the NFL looks silly. And on Sunday, just like every other week, so will the coaches.