Since it's creation in 1948, Nascar, or stock-car racing, has become a popular entertainment sourse of our culture. People enjoy the fast-paced, unpredictable action that takes place on roads where men drive past the limits and exceed speeds of 200 mph. Yet today, there seems to be a decline in the popularity of Nascar. Nothing to be super alarmed at, but if it continues, it could prove very costly to one of today's top commercial businesses. In this post, I'll discuss my 3-point plan to help make Nascar the most dominationg forces of sports entertainment.

1. Get sponsorships with Nike, Reebok, and Adidas. On almost every football or basketball comercial you see on televison, the sports star is always wearing a pair of Nike cleats. The fact that Nike is a big sports brand is embedded into our minds. When we think of basketball shoes we think of Nike. If Nascar would just get some sort of sponsorship with one of these companies it would enhance it's name on the sport's world and give an even bigger bonus: more viewers and fans. When we see the majority of black kids playing sports, its either basketball or football. I never see balck kids wearing a Dale Jr. hat. I usualy see them with a Kobe or LeBron jersey or a football jersey. This is why Nascar only appeals to a smaller audience. It doesn't show itself as a sporty type of action. It gives a more classy kind of look (hard to do in the south, just kidding) and doesn't present it's races as bid sports showings that the majority of African Americans would watch instead of playing a basketball video game.~
2. Create drama between drivers and teams. Is it just me or whenever I turned on ESPN in the morning the first thing I see is something about a feud on IndyCar Racing. In my opinion it's great. It puts IndyCar on the average fans sports map. I love seeing drivers feud, it's fun to watch. If Nascar were to create some drama it would get the average fan intersted. Who wouldn't love to see Jimmie Johnson and Dale Jr. to go toe to toe and slug it out? I know I would. We need to see Gibb's Racing and DEI become some rivalry for the ages. They should become mortal enemies. We could go inot a race wondering what would happen next or if DEI would crash one of Gibbs's cars.
3. Hire women drivers. This again would help expand the audience of Nascar.  Their saled among women drivers would skyrocket due to the increase in women watching. I've surveyed some women and their opinion was that if women became Nascar drivers they would look up to them as role models and hope their kids did too. Look what Danica Patrick has done for IndyCar. She hasn't even won a race and yet if you asked a person to name an IndyCar driver they would immediatly say Dancia Patrick.