The past several seasons we tried to pretend the NBA Finals were important because it was The Finals. Except it wasn’t the Finals anymore—it was like watching a balloon go flat. Pretending the NBA Finals mattered was just something we became accustomed to; it was like a chore to watch, instead of an event that we had to see.
With the Dallas Mavericks and Miami Heat advancing to the Finals, this is a series that the league and the fans can care about again. Nobody has to pretend anymore. To the league, it’s about ratings. To the fans, it’s about the entertaining ride two compelling teams can take us on. And for both, it’s about Shaq.
For the first time in a long time, the NBA Finals matter again.
If TV ratings are any indication, NBA fandom dreaded another Pistons-Spurs Championship slowdown—er, showdown. The TV ratings tell the story. In 2005, Game 1—which along with Game 7, should be the most watched games of the series-- drew a rating just under 9.
Historically, the Finals have always been a ratings draw for the NBA, roughly averaging somewhere in the neighborhood of 12-14 million viewers per series over the past 25 years. Until 2003, which drew a 6.5 rating for the Spurs and Nets, the last Finals to receive a rating under 10 was 1981—when the series drew a 6.7 rating and were shown on late night tape delay.
What these ratings say is “who cares about Tim Duncan and his fundamentals”? As impressive as he is, as good of a team as the Spurs are, no one wants to watch them isolate Duncan on the low block while the rest of his teammates stand around waiting for him to be double-teamed. And as much as we praise the team chemistry of the Pistons, no one wants to see them play hard-nosed defense and win games 80-75.
If we really wanted to watch these things, we’d check out a high-school game. But this is the NBA. This is the Finals. We want dunks. We want Magic skyhooks in the lane with five seconds left and finding out the Mailman truly doesn’t deliver on Sundays. We want coaches adjusting game plans and playing mind games with one another, working the sidelines with flair.
TV ratings are a reflection of how interested people are in who’s playing, not the NBA. By all indications, fans want to see something entertaining—not just NBA basketball. David Stern has always talked about the NBA as an entertainment product. Well, the product has been as entertaining as watching a Chia pet grow the past few years.
But all that changes on Thursday. The Dallas Mavericks and Miami Heat are anything but boring. Each of these teams is making its first appearance ever in the Finals.
It almost feels like the next week or two won’t be nearly enough time to discuss all the terrific subplots to this series—like Pat Riley’s return to the NBA’s definitive event by taking his third team to the Finals. Somewhere, Stan Van Gundy is on vacation, with his family, silently stewing. How about Mark Cuban taking the Mavericks to the NBA Finals with his new brand of ownership—let’s at least hope the Heat don’t win a Game 7 based on a foul call; Cuban will review the tape for three months before sending in a lengthy review to the league and be fined $75,000 for criticizing the officials.
Furthermore, do we realize that all seven games will be played in an arena named after American Airlines, but in two different cities? Or about the possibility of Dwyane Wade being the first superstar from the 2003 Draft Class to win a title? Or that Dirk Nowitzki had to lose his two best friends, Steve Nash and Michael Finley before going to the Finals? What are the odds Dirk is seen holding the Larry O’Brien trophy with a “We are all Nowitnesses” t-shirt on?
There is an actual possibility that Antoine Walker, Jason Williams, Gary Payton or Jerry Stackhouse and Keith Van Horn could all win an NBA title. Just think about that for a moment.
Above all else the NBA Finals are reborn this year because of Shaquille O’Neal. Consider that Shaq is attempting to cement his status as one of the best centers ever. Or that he’s playing in the NBA Finals for a sixth time with his third team. Or that he’s trying to win his first championship without Phil Jackson and Kobe Bryant.
Plus, Shaq is one of the last connections the NBA has with its most famous players of the past. One day O’Neal will retire to a life of law enforcement and intimidating people pulled over for a speeding ticket. Until then, he’s remains a link between the NBA past of Bird, Jordan, Magic, the Dream Team and the NBA future of Wade, Dirk, LeBron and Kobe.
To bridge the gap between now and when the young stars take over completely, the NBA needs Shaq in the Finals. To help get through the growing pains of the young stars taking over, the fans need Shaq in the Finals. The Finals and the NBA are just better when Shaq is involved.
For the past several seasons, the NBA’s fans have been largely dissatisfied by a series that had lost its character. The indiscernible personality of the Finals hurt the league, its ratings and its fans. Instead of looking forward to the NBA Finals, we’d grown tired of it. The culmination of professional basketball was not only unwatchable—it wasn’t even interesting.
The Basketball Gods have rewarded us with these Playoffs and this Finals match-up as a gift for putting up with so much. New blood, more entertaining teams, more personality and more Shaq.
The NBA Finals have returned. But this year, it’s really back.
After a wild weekend, which saw my wife and I buy our first home, my newborn daughter baptized, followed by Monday’s announcement and the subsequent turn of events in NGS II, I haven’t had time to collect my thoughts and put out an actual post about the NBA Playoffs.
In the spirit of that, here’s a bunch of things I’ve been collecting on an internal notepad the past few days and need to get them out. I’m fearful that if I don’t, I’m going to turn into a sports version of Ashton Kutcher in The Butterfly Effect.
Mavs-Spurs
–It was clear to from the first quarter of the Mavs-Spurs game who was should win. You just never know with the officiating these days if the right team will win. Don’t get me wrong, had the Spurs won, they would have semi-deserved it with that amazing run in the third and fourth quarter, but I was beginning to believe that David Stern, seated just rows away from Mark Cuban, really did have it in for him. Stern almost smiled at times (at least it seemed that way on TV) as the Spurs made their run back from 20 down. Cuban was glaring out the corner of his eye in Stern’s direction. Can we get a Stern-Cuban match as the main event at Wrestle Mania next year?
—Is there anyone who gets more calls, but complains more in big spots than Tim Duncan? Where were the fouls that they called on Dampier and Van Horn? Even when TNT was bold enough to show the replays, they weren’t there. The call on Van Horn in the 4th quarter, where his hands are straight up and Duncan moves into him is incredible. I must have rewound TiVo five times. I was speechless (probably because my wife, four year old son and baby daughter were all asleep). When Duncan commits the same fouls that are called on these guys, he complains every time. This reminds me…
—If this career in basketball doesn’t pan out, Duncan could always teach lessons to the Hollywood crowd on how to act surprised at their name being called during awards season with his “Who me?!? No…It..Can’t..Be…Me” Face.
—The Mavs first half was a thing of beauty, more impressive because it was the Dallas Mavericks of all teams, on the road, against the Spurs in a Game 7. Scoring on 14 of their first 16 possessions and shooting nearly 77% until about 2 minutes to go in the second quarter, it was one of the best Game 7 starts I’ve ever seen. They were playing in a different gear than San Antonio, from the out-of-bounds plays to defense, to loose balls—that first half set the tone and gave the Mavericks the confidence they needed late in the game.
—Did anyone else see the David Hasselhoff poster in the crowd during the game? Was that a Dirk Nowitzki fan? A family member? Does this in fact prove Norm MacDonald’s theory that Germans, indeed, love David Hasselhoff?
Suns-Clippers
—Just too magical to believe the Clippers could win, I guess. But it doesn’t help your cause when you play differently than you did most of the series. The Clippers had gone with a smaller lineup during their wins; a lineup which could get back down the floor on made shots and defend the perimeter well. Suddenly, Chris Kaman’s back logging significant minutes in Game 7. The Suns made him look like his feet were in concrete (which isn’t a difficult task).
—Where do the Clippers go from here? The ultimate crossroads for a downtrodden franchise is the year after it gets over the hump. So what do the Clippers do? Does Donald Sterling pony up again this summer for a couple key free agents like he did last summer? Does Elgin Baylor keep Cassell? It is conceivable that that Baylor, in a span of about three years could go from one of the ‘Worst Executives of the Year’ to ‘Executive of the Year’ to one of the ‘Worst Executives of the Year’. It all depends on the next five months.
—We’ll know everything we need to know about the Suns tonight in Game 1. Nash’s legs, their streaky shooting, their size difference to Dallas and if D’Antoni can match wits with Avery Johnson, because Gregg Popovich couldn’t. Dallas is a much different beast than the two L.A.’s. Now is when Phoenix needs Amare Stoudamire most.
Pistons-Heat
—About two weeks ago, I wrote about how Shaq had lost the 'eye of the tiger'. While I said Shaq wasn’t the dominate force he always was, he could be dominant every other game. I figured with all that rest from taking the Nets out in five games, he’d be a major force last night. But after watching the game, it’s even more clear to me that Dwyane Wade, Jason Williams, Antoine Walker and Co. have to carry this team. He was slow on defense—didn’t move his feet and got into foul trouble, only playing 29 minutes. This was in the face of a Pistons team that was a little tired from their seven-game series with the Cavs. If the Heat are going to win this series and the next, they need more from the Diesel in the games you can count on him at full strength (and to keep him away from guarding Detroit’s high screens.)
—I am anxiously waiting another “guaransheed” win for the Pistons in Game 2. It’s beyond comical.
—Still am not of the opinion that a win in the conference finals or a series win in the conference finals justifies Pat Riley booting out Stan Van Gundy. Not even winning an NBA Championship will do it. You just don’t treat “friends” like that.
There, it feels better to have emptied those thoughts--ready to work on the first finalist assignment now…and pack for the move…and change the baby’s diaper…
