I normally try to stay away from re-posting something that I've written here before, mostly because I figure it's good to try to force a little creativity out of my feeble brain.  In this case, though, I'm posting something I wrote originally this past March. 

The Jimmy Fund is the long-time charity of the Boston Red Sox, dedicated to fighting cancer in children.  Today and tomorrow, Boston sports radio station WEEI and television network NESN, the New England SportsNetwork, are holding their seventh annual Jimmy Fund Radio-Telethon, hoping to raise millions of dollars to fund cancer research.

Here is the post I wrote last March dedicated to the subject:

Between fans of the Boston Red Sox and New York Yankees, even over the winter the sniping never really ends, it just becomes a little more muted than during the regular season.

This year in particular, the offseason seemed more bombastic than usual, what with members of both organizations getting involved and ratcheting up the noise. First, A-Rod stepped on Red Sox toes with the ill-timed World Series announcement that he was opting out of his contract. He says it was his agent's idea and that he regrets the timing, but that was just the first volley anyway.

After that came Red Sox closer Jonathan Papelbon's remark to a reporter that the Series-clinching ball, the one he supposedly had in his possession, had been eaten by his dog. The dog's name? "Boss," of course, what else?

Move on to spring training, where Hank Steinbrenner railed against Boston's "Red Sox Nation," much to the delight of Red Sox fans everywhere. Steinbrenner promised to restore order to the universe by beating the Sox, and everyone else, and earning a Yankee World Championship.

Finally, Boston management responded by enrolling Mr. Steinbrenner in Red Sox Nation and sending him a David Ortiz autographed hat as a peace offering. Needless to say, that peace offering went unaccepted.

From a Red Sox perspective, then, the Yankees are the hated enemy, the thorn in their side, the bane of their existence. As a kid born and raised outside Boston, I can testify to the truth of that statement, and undoubtedly the same thing is true of Yankee fans everywhere, who used to say, "You have to win once in a while for it to be a rivalry," in a not-so-subtle nod to the fact that while the Red Sox were going 86 years without a championship, the Yankees were racking them up with regularity. Well, now that the Sox have won a couple, it seems the rivalry has become invigorated and reached a renewed intensity.

But here's the dirty little secret that Hank Steinbrenner surely doesn't want you to know, whether you are a Boston fan or a New York supporter: The Steinbrenner family has been incredibly generous to the charity the Red Sox organization adopted 55 years ago and has supported ever since, the Jimmy Fund.

Established in 1948, the Jimmy Fund of Boston's Dana-Farber Cancer Institute is dedicated to raising money and awareness in the fight against cancer in children. In the 60 years since it's inception, the Jimmy Fund has raised over $400 million dollars, with more than 90 cents out of every dollar raised going directly toward research dedicated to "eradicating cancer and related diseases."

For the past seven years, Boston sports radio station WEEI, and NESN, the New England Sports Network, have teamed up with the Red Sox organization to run a weekend radio/telethon in support of the Jimmy Fund. Each of the first six telethons have raised a larger amount of money than the one the previous year, culminating in last year's total of $3.74 million, with a grand total in the six-year history of the event of nearly $12 million raised.

What does all this have to do with the Steinbrenner family? Since it's inception in 2002, George Steinbrenner has supported the fundraising weekend with an annual donation of $10,000, which he upped last year to $25,000. He is not by any means the only celebrity/rich guy making a donation - Dodgers owner Frank McCourt and MLB Commissioner Bud Selig are two others who have opened their wallets generously - but the others aren't the owners and public faces of the supposed sworn enemies of the franchise.

Rivaries are great for sports. They add drama and excitement to the season and give fans and media something to talk about. But some things are more important in life, and it's nice to see that The Boss and the entire Steinbrenner family have an appreciation for that fact.

This year's 7th Annual Red Sox WEEI/NESN Jimmy Fund Radio/Telethon takes place the weekend of August 14-15, and for the seventh straight year will attempt to break the previous season's record for money raised. Undoubtedly the Steinbrenner family and thus the New York Yankees will again be a big part of the fundraising effort.

For more information on the Jimmy Fund or to make a donation, just click this link. Or this one.  Or this one.  Anyone who has watched a relative or close friend suffer through cancer - and who hasn't? - knows how difficult it is to sit by as a loved one is ravaged by the disease. Now imagine that someone is a young child, maybe even your son or daughter. Take a moment to check out the Jimmy Fund, and if you have a few bucks, think about pledging something - you just might save a life today.

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