It's not "The LeBrons," and that's why we love Chris Bosh's guerilla filmmaking.
Plenty of athletes can look good when they have serious production teams behind their commercials or video segments, but Bosh's are notable for their amateur charm.
You can have Kobe jumping over a CGI Aston Martin. We'll take Bosh as Blane Harrington (and a chef, and a cable guy, and a member of his own entourage) any day of the week.
