The Colorado license plate gives away the final destination. Other transporters leave the racetrack and head east on the Interstate, toward North Carolina and the hub of NASCAR nation. But the brown and black truck turns west, on the lonely road toward the only Nextel Cup shop nestled on the front range of the Rocky Mountains.
Furniture Row is owned by Barney Visser, a Denver-based businessman who has fielded cars on NASCAR's top circuit since 2005. The attempt to go full-time has been a difficult one, with the team making just 10 events this season. The organization split with driver Kenny Wallace after the Aug. 12 race at Watkins Glen, failed to make Michigan with Scott Wimmer in the seat, and will have Sterling Marlin in the No. 78 car for this weekend's event at Bristol.
"The common thought is, there are a lot of negative things, maybe all negative things, about being out in that area. What we're finding is, there are some positives," Team Manager Joe Garone said. "Once you have your people, and whether you train them or whether you hire them, once they're there, they're more apt to be focused more on their program. They don't have any race teams there to be interrupting their work or their thought process.
"We've gotten some people from some big organizations to come here, and they were in the same boat that I was -- tired of being in the rat race in Mooresville, where people are jumping ship all the time and all that," Crew Chief Jay Guy said. "This is kind of refreshing, because there are no other race teams around here on this level. You can work on a lot of projects and keep secrets that will help the car go fast from getting out by lunchtime."
They rave about the skiing, and the landscape, and the fact that you don't bump into employees from other shops in line at the grocery store. But the distance clearly presents hurdles, most of them logistical for a team much father removed from eastern races than its competitors. Cars are prepared not two weeks out, but four weeks. Parts have to be ordered a week earlier than they would be for a team based near Charlotte, where many of the sport's vendors are located as well. Cars have to be loaded a day earlier on the transporters, which have to depart the race shop a day earlier than their eastern counterparts.
"The location is not a problem at all, because we have both trucks running up and down the road," Guy said. "You just have to have enough good people in place to where your stuff is done a little ahead of everybody else. Anywhere from like Texas west, we're a lot closer than anybody else."
"Some people, and I've found this surprising, would rather live in Denver than in North Carolina. A lot of skiers and a lot of people who like that dry air. It's not been a bad deal."
"Obviously, you want to compete to run up front," Guy said. "But you've got to be realistic with your goals. Lately, we've fallen short on our goals in qualifying, and haven't really been able to work on anything race-related. But we've got a seven-post shaker machine installed [in Denver], and we're working on that a little better, the guys in the engine shop are working harder and harder to get us more horsepower.
The preliminary Nextel Cup entry list for Saturday's Sharpie 500 at Bristol Motor Speedway includes 48 teams and marks the return of driver Sterling Marlin. Marlin, a popular veteran and Tennessee native, returns to the track this weekend as the driver of the No. 78 Furniture Row Racing Chevrolet. He has not driven since Ginn Racing sold his team's points to Dale Earnhardt Inc. as part of a merger, leaving Marlin without a team.
WTVF-TV Nashville reported at 6:00pm/et newscast that Sterling Marlin will drive the #78 Chevy at Bristol, Martinsville, Richmond, Dover and possibly Talladega. Marlin is also negotiating to drive the #78 for about half the 2008 season.(WTVF-TV Nashville)(8-21-2007)
Furniture Row Racing has a seat ready for Sterling Marlin
Marlin will try to qualify the No. 78 Chevrolet for Saturday night's Sharpie 500 at Bristol Motor Speedway as Furniture Row continues its search for a driver or two.
It's tough," Marlin said of qualifying. "I don't wish it on anybody to get in that position. One little slip and you go home. We'll go to Bristol, and the whole field will probably be within three-tenths of each other."
Marlin, who was in town last week to have a seat fitted, has been talking with FRR about possibly driving a second car next season if a sponsor can be found.
"They wanted me to run a second car for them, 15 to 18 races next year," Marlin said. "We talked about that. Then the deal came along with Kenny. They parted company."
Sterling Marlin again will be driving a Colorado-sponsored Cup car. Marlin drove the Coors Light Dodge for years, and he will try to qualify the No. 78 Chevrolet for Denver- based Furniture Row Racing this week at Bristol, Tenn. He recently spoke with Rocky NASCAR reporter Jim Benton.
- Biggest NASCAR achievement?
Probably winning the Daytona 500 (twice). That's what you want to win.
- If you change something about NASCAR today, what would it be?
NASCAR has some trouble with costs. It has just gotten so expensive for the teams. They've got to get it down to where more people can get in it. The COT might help, over time.
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