The Colorado license plate gives away the final destination. Other transporters leave the racetrack and head east on the Interstate, toward North Carolina and the hub of NASCAR nation. But the brown and black truck turns west, on the lonely road toward the only Nextel Cup shop nestled on the front range of the Rocky Mountains.
Furniture Row is owned by Barney Visser, a Denver-based businessman who has fielded cars on NASCAR's top circuit since 2005. The attempt to go full-time has been a difficult one, with the team making just 10 events this season. The organization split with driver Kenny Wallace after the Aug. 12 race at Watkins Glen, failed to make Michigan with Scott Wimmer in the seat, and will have Sterling Marlin in the No. 78 car for this weekend's event at Bristol.
"The common thought is, there are a lot of negative things, maybe all negative things, about being out in that area. What we're finding is, there are some positives," Team Manager Joe Garone said. "Once you have your people, and whether you train them or whether you hire them, once they're there, they're more apt to be focused more on their program. They don't have any race teams there to be interrupting their work or their thought process.
"We've gotten some people from some big organizations to come here, and they were in the same boat that I was -- tired of being in the rat race in Mooresville, where people are jumping ship all the time and all that," Crew Chief Jay Guy said. "This is kind of refreshing, because there are no other race teams around here on this level. You can work on a lot of projects and keep secrets that will help the car go fast from getting out by lunchtime."
They rave about the skiing, and the landscape, and the fact that you don't bump into employees from other shops in line at the grocery store. But the distance clearly presents hurdles, most of them logistical for a team much father removed from eastern races than its competitors. Cars are prepared not two weeks out, but four weeks. Parts have to be ordered a week earlier than they would be for a team based near Charlotte, where many of the sport's vendors are located as well. Cars have to be loaded a day earlier on the transporters, which have to depart the race shop a day earlier than their eastern counterparts.
"The location is not a problem at all, because we have both trucks running up and down the road," Guy said. "You just have to have enough good people in place to where your stuff is done a little ahead of everybody else. Anywhere from like Texas west, we're a lot closer than anybody else."
"Some people, and I've found this surprising, would rather live in Denver than in North Carolina. A lot of skiers and a lot of people who like that dry air. It's not been a bad deal."
"Obviously, you want to compete to run up front," Guy said. "But you've got to be realistic with your goals. Lately, we've fallen short on our goals in qualifying, and haven't really been able to work on anything race-related. But we've got a seven-post shaker machine installed [in Denver], and we're working on that a little better, the guys in the engine shop are working harder and harder to get us more horsepower.
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