It's a shame to see the IROC series drying up. Without a series sponsor, the 2007 International Race of Champions didn't even get started.

Crown Royal has backed out of the Series, and basically left the all-star races empty handed.

The IROC Series is a quick 4-race season for a championship, and $1 million dollars cash. The all-star lineup comes from the best drivers from all different forms of racing, and puts them all in identical cars and set-ups. The series itself contributes all the cars, and doesn't allow any adjustments before, or during any race. It is made to be a true test of the driver's skills, put against the best of all the racing series.

No doubt, it is an expensive series to run. Not only are they forced to work around the 36 race NASCAR Nextel Cup schedule, they are forced to compete with NASCAR economics. Sponsors are speeding to NASCAR right now with their drastically expanded team field for the 2007 season, and an all around better bang-for-your-buck, for any 4-race advertising package. IROC is out of luck, money, and time.

It didn't seem like it was that long ago that I heard Tony Stewart was in talks with IROC Officials to bring a race to his own track in Eldora. Now, after what was supposed to be the 2007 IROC Series season opener has come and gone, I don't see any chance of them having a season at all.

Has anyone heard anything about the IROC series finding a sponsor?