Enough is enough.
The guys at ProFootballTalk.com have a nice little thing going. They offer up a daily mix of headlines from around the league, original analysis and, most importantly for their success, lots of crazy rumors that may or may not actually be true, but make for interesting reading.
They're also idiots. And they think their readers are idiots too. How else to explain:
1. Their double standards.
Any time an actual reporter breaks a story using an unnamed source, they point out that the writer probably got his or her information from someone who has an actual interest in getting this information out there. Then they get up on their high horse about how the guy got played and how unethical it is to do all that.
Sorry guys, that's the way the game is played. You call a reporter, give them some information, then hope you get a story out of it. Sometimes it helps you, sometimes it blows up in your face. It's all a bit cynical, but it's also the way the news business works.
But here's the real question, why is it some awful violation of professional ethics when Len Pasquarelli does it, but is all fine and dandy when the PFT guys do it? Who the hell do they think is giving them all the rumors that they then turn around and put on their site? Little football angels who go about dispensing truth to the virtuous? Or maybe the same group of agents, front office folks and League officials who are trying to spin every other news organization out there?
You're playing the same game guys, wake up.
2. Their complete and total sell out.
Long-time readers of the PFT site may have noticed that the number of ads and official sponsorships has increased dramatically in the past year. In addition to their regular ads, the PFT guys now have major deals with Sprint and the new NBC Sports (check the ads on top).
That's all well and good, everyone has to eat. But consider this, these are the same guys who criticize everyone else in the world for their supposed ethical conflicts, and yet, one week after announcing a deal with NBC Sports, they turn around a write up their "ten-pack" of impressions of this week's Monday Night Football game, which coincidentally happens to be on ESPN. An NBC competitor.
The post, which basically slams the entire ESPN operation, starts like this:
We gave the Boys in Bristol a pass on the first installment of the new Monday Night Football, for a variety of reasons. Primarily, we knew that we had a deal in the hopper with NBC, and we didn't want to respond to 500 e-mails once the ads went up suggesting that we took shots at the ESPN coverage as a gratuity to NBC.
And this is how it ends:
10. Monday Night No Longer Feels Special.
Our ultimate assessment of ESPN's $1.1 billion annual investment in the NFL is that Monday Night Football no longer has the "feel" to it that it had for 35 years on ABC. But maybe we're just showing our age; after all, we grew up in an era with three channels. If you'd asked us in 1975 for a definition of the term "cable TV", the answer likely would have been "uh . . . a TV made out of cable?"
So from our perspective a four-letter network is still a cut below ABC, NBC, and CBS. Thus, MNF is no longer a big deal to us.
It doesn't help matters that NBC scored a far superior slate of games and flexible scheduling, or that NBC has landed the guys who covered MNF on ABC for Sunday nights.
As we said months before the NBC ads showed up in the banner of this page, Sunday night is the new Monday night -- and Monday night is the new Sunday night.
You be the judge.
3. Their massive inferiority complex.
Here's the real problem with these guys, they want to have it both ways. They want to be part of the rumor machine, but criticize all the other cogs with whom they share space. They want to make money off their advertisers, but pretend they're somehow holding on to their objectivity.
And finally, they want all the credit every time they're right, but shirk the blame every time they're wrong.
And they're wrong a lot.
Like for example, their recent report that Brett Favre was about to announce his retirement (um, he didn't). Or their little item on Eagles DT Brodrick Bunkley getting arrested on gun charges (no, it was Gaffney). David Boston isn't a 49er...etc...etc...etc...
And that's FINE. That's what they do. But it's ridiculous for them to act like little crybabies every time some real reporter fails to credit them for breaking a rumor that actually turns out to be true.
Look, you can be one of two things. You can play by the normal rules of the media, and expect to be treated as such by your competitors. Or you can throw every last bit of dirt that may or may not be true up on your website and let the chips fall where they may -- but then don't whine about not getting to sit at the grown-up's table.
Your choice.