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    PGA Can Learn From The Gals

    Monday, January 28, 2008, 02:05 PM EST [PGA]

    There are not many things the LPGA does better than its testosterone-driven counterpart. The men play a better game on better courses, and telecasts are not limited to bleary-eyed time slots traditionally dominated by infomercials for spray-on hair-replacement systems. But there is one lesson the boys could learn from their estrogen-driven counterpart: The need to better support the second line tour stops. The LPGA requires its members to play in each tournament at least once every four years. By doing this, the Ladies Professional Golf Association helps ensure the financial stability of second-tier events while at the same time ensuring as many fans and tournament hosts and sponsors get exposed to its growing talent base. Now, before we run off to have LPGA commissioner Carolyn Bivens sanctified for her enlightened approach in reaching out to woe begotten customers, we must acknowledge that the LPGA's policy is based strictly on business and not for any need to reward those inhabiting the backwaters of golf. Bivens has been just as willing as PGA headman Tim Finchem to dump longtime sponsors in favor of bigger payouts from corporate-sponsored events. One must acknowledge that the likelihood of the PGA signing up for such an arrangement is as probable as John Daly doing a Slim•Fast commercial. But these are the spaces for pondering the impossible. The first, and really only, hurdle would be getting the top players - who slavishly or selfishly adhere to self-crafted performance schedules - to agree. Since its inception, professional golf has been a sport contested by - here comes the clich
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